Business Transformation Strategy

A leading healthcare technology company launching a telemedicine platform needed to quickly establish market credibility and engagement among complex hospital decision-makers. I led an integrated, multi-channel campaign combining PR, digital outreach, and partner marketing to build trust and amplify brand visibility. The initiative secured over 10 media features in top healthcare publications, increased webinar engagement by 40%, and strengthened strategic partner alliances. This high-impact campaign positioned the brand as a credible, innovation-driven player in the evolving telehealth market—demonstrating strategic CXO-level marketing leadership in action.